Advertising Campaign

Objective of the Event

Students will prepare an advertising campaign of any service, product, company or business, then present the campaign to a prospective client/advertiser selected by the student (assign role to the judge).

Students select their own client, indicate an appropriate budget amount, and select their own media.

Learning Outcomes

• Use written communication in forms and reports.
• Collect information, obtain facts and ideas.
• Write clear attention–getting advertising copy.
• Develop advertising/promotional budgets.
• Develop an advertising/promotional plan.
• Plan and schedule advertising/promotions.
• Demonstrate the application of advertising principles and techniques to the business environment.
• Organize and present ideas and concepts effectively in a clear and logical order.
• Demonstrate knowledge/understanding of customer/client needs.
• Accomplish objectives as a team (where appropriate).

Other Characteristics

• This is a one–to–three person event.
• Students must prepare a 10–page written prospectus according to guidelines.
• Students must prepare a 25–minute presentation of the advertising campaign; question and answer period is included in the 25–minute time limit.
• Event has NO test.
• Event includes the presentation of analysis to judge.
• Students are encouraged but not required to use presentation aids including computers and other technologies.

Click HERE to download the complete official event guidelines.