Business–to–Business Marketing

Objective of the Event

Students will analyze a real–world case situation that deals with marketing/business activity between organizations, and the marketing of products/services from one business to another, then present solutions to a professional (judge) with experience in marketing and management.

Learning Outcomes

• Demonstrate the application of marketing and management principles and techniques to the business environment.
• Analyze business situations, organize thoughts and identify solutions as a team.
• Develop a marketing strategy using a complete marketing mix.
• Demonstrate knowledge/understanding of customer/client needs.
• Develop a complete marketing plan of action.
• Organize and communicate ideas and concepts effectively.
• Accomplish objectives as a team.

Other Characteristics

• This is a two–person event.
• Students may use a lap–top computer in their presentation, but they are not required.
• Additional visual presentation aids are also allowed.
• Event has NO test.
• Event includes the presentation of analysis to judge.

Click HERE to download the complete official event guidelines.