Fashion Merchandising & Marketing

Objective of the Event
Students will perform marketing and management functions and tasks in retail establishments; wholesale establishments and manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.

Learning Outcomes

• Apply marketing/management principles and techniques to the fashion merchandising and marketing industry and organizational environments.
• Analyze situations, organize thoughts and identify solutions.
• Demonstrate knowledge/understanding of general business and industry specific concepts.
• Organize and communicate ideas and concepts effectively.

Other Characteristics

• This is a one–person event.
• Additional visual presentation aids are not allowed.
• Event includes a 100–question test.
• Event includes a role–play with judge.

Representative Job Titles

Assistant department manager, assistant buyer, special events director, training manager, assistant fashion coordinator, supervisor, department manager, assistant manager and buyer (with management responsibilities).

Click HERE to download the complete official event guidelines.