Internet Marketing

Objective of the Event

Students will analyze a real–world Internet marketing case situation and presentation of solutions to a professional (judge) with experience in marketing and e–commerce.

Learning Outcomes

• Apply decision–making, marketing and common business service principles and techniques to the specific organizational environment.
• Analyze Internet marketing situations, organize thoughts and identify solutions.
• Demonstrate knowledge/understanding of organizational needs in conducting business through the Internet.
• Organize and communicate knowledge, ideas and concepts effectively for the area of Internet marketing and e–commerce.

Other Characteristics

• This is a one–person event.
• Students may use a lap–top computer in their presentation, but they are not required.
• Additional visual presentation aids are also allowed.
• Event has NO test.
• Event includes the presentation of analysis to judge.

Click HERE to download the complete official event guidelines.