Marketing Management

Objective of the Event

Students will analyze a real–world marketing management case situation and present solutions to a professional (judge) with experience in marketing and management.

Learning Outcomes

• Apply marketing and management principles and techniques to the business environment.
• Analyze business situations, organize thoughts and identify solutions.
• Demonstrate knowledge/understanding of organizational needs.
• Organize and communicate ideas and concepts effectively.

Other Characteristics

• This is a one–person event.
• Students may use a lap–top computer in their presentation, but they are not required.
• Additional visual presentation aids are also allowed.
• Event has NO test.
• Event includes the presentation of analysis to judge.

Click HERE to download the complete official event guidelines.