Retail Management

Objective of the Event

Students will be challenged to perform marketing and management functions and tasks in any retail establishment.

Learning Outcomes

• Apply marketing/management principles and techniques to the retail industry and organizational environment.
• Analyze situations, organize thoughts and identify solutions.
• Demonstrate knowledge/understanding of general business and industry related concepts.
• Organize and communicate ideas and concepts effectively.

Other Characteristics

• This is a one–person event.
• Additional visual presentation aids are not allowed.
• Event includes a 100–question test.
• Event includes a role–play with judge.

Representative Job Titles

Store manager, floor supervisor, stock supervisor, assistant department manager, customer service manager, manager trainee, department manager and buyer (with management responsibilities).

Click HERE to download the complete official event guidelines.