Sports & Entertainment Marketing

Objective of the Event

Students will analyze a real–world sports and entertainment marketing case situation and present solutions to a professional (judge) with experience in sports and entertainment marketing.

Environments for the case study may include, but are not limited to, amateur or professional sports or sporting events, entertainment or entertainment events (concerts, theaters, etc.) or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

Learning Outcomes

• Demonstrate the application of sports and entertainment marketing and management principles and techniques to the business environment.
• Analyze business solutions, organize thoughts and identify solutions as a team.
• Develop a marketing strategy using a complete marketing mix.
• Demonstrate knowledge/understanding of customer/client needs.
• Develop a complete marketing plan of action.
• Organize and communicate ideas and concepts effectively.
• Accomplish objectives as a team.

Other Characteristics

• " This is a two–person event.
• Students may use a lap–top computer in their presentation, but they are not required.
• Additional visual presentation aids are also allowed.
• Event has NO test.
• Event includes the presentation of analysis to judge.

Click HERE to download the complete official event guidelines.