Case Study Events

Case Study events involve analyzing real-world situations and presenting solutions to industry judges. Events measure a broad range of knowledge, skills and attitudes, both general marketing/management and industry-specific, identified by business and industry professionals as essential to success in a given occupation. Case Study events are designed to measure a participant's proficiency in one of nine (9) professional career areas:

• Business-to-Business Marketing
• Business Ethics
• Business Law
• Human Resource Management
• International Marketing
• Internet Marketing
• Marketing Management
• Sports & Entertainment Marketing
• Sales Management Meeting

Participants will be given a case study unique to their chosen event to analyze and prepare a solution presentation. The presentation will then be delivered to industry judges. Each case study event has specific requirements regarding number of participants, and time for preparation and presentation. Please see each event's specific guidelines for information.

The top 10 finalists will be recognized at the International Career Development Conference.