As someone really smart once said, "Marketing
makes the world go round." Think about it: How
would you brush your teeth if you didn't have toothpaste?
And how did you know to go to the store to get the toothpaste?
And how did you decide to get THAT brand of toothpaste
in the first place? And how did the toothpaste manufacturer
know where to buy all of the ingredients to create THAT
toothpaste? My bet is that all of those decisions had
something to do with product, price, place and promotion.
All industries depend on the interaction of buyer and
seller. Standing out in a crowd of competitors is what
makes marketers really successful!
| Fashion
Merchandising & Marketing |
You are looking into the window
at Nordstrom's - what do you see? An immaculate
display of clothing and accessories for today's
busy men and women attractively arranged to draw
your immediate attention. How did this faultless
scene begin? You can bet that many hours were invested
in the designing, planning and development of this
line of apparel before it was ever displayed for
your selection. From the design board to the manufacturer
to the wholesaler to the retailer - now we are ready
to present to the consumers. The vital thread connecting
all of these steps is marketing. Can you make it
all happen? |
| Hospitality |
Every profession has its "buzz
words." In the world of hospitality, there
are two: customer and satisfaction. When you put
these two words together you are now aware of your
organizational objectives. This may sound easy in
principle; however, every customer has individual
expectations that differ from the next one, and
the one before. What you did with today's customer
may not work in the future. How will you satisfy
customer needs in the hospitality industry? Engage
in real-world business simulations in order to apply
what you are learning in the classroom and compete
for top customer service honors. |
| Retail
Management |
What separates wholesaling from
retail management? Wholesalers are selling to informed,
repeat buyers. On the other hand, retailers must
continually attract new consumers by educating them
as to the benefits of the product. This creates
an entire list of challenges with regard to product
presentation, marketing and pricing. How do you
take your product to your target market and be successful
as a retailer? |
| Travel
& Tourism |
There are many positions available
in the travel and tourism industry. One primary
job title is that of a Travel Agent. In this position,
your primary job description would be to assist
your customer in designing the perfect rip, whether
it is for business or pleasure. There are several
exciting fields associated with this career, including
hotels, transportation, special events, recreation,
restaurants and more. Test your skills in this demanding
career field. |
| Business-to-Business
Marketing |
Whether you are marketing to
a small business with a sole proprietor or a multi-tier
corporation controlled by a board of directors,
there are certain basic steps involved in business-to-business
marketing. In order for the sale to take place -
you have to know everything about whom you are selling
to - and maybe even who they are selling to. Primary
markets, secondary markets, short and long-term
goals - these are just a few of the terms that must
be mastered. |
| Internet
Marketing |
The world wide web creates incredible
opportunity for you to reach new markets, talk to
specific stakeholders and build interest in your
product or service more than any communication tool
of the past. This isn't your grandpa's marketing
game! The standard marketing approach (Product,
Place, Price and Promotion) needs to be punched
up for Internet versatility, click ability and user-friendly
access. What does it take to get your idea out to
billions? Find out! |
| International
Marketing |
It is so much easier to market
products and services to people within our own culture
because we understand their likes, dislikes and
needs. When we think "outside the box"
and enter the international market place, there
are many new challenges that we must conquer in
order to be successful. It is necessary to study
and understand these new potential customers and
their cultures. In today's global economy we must
consider cultural variables as age, gender and other
market characteristics that affect the marketing
process. Discover what it takes to enter a whole
new world and sell your product or service! |
| Marketing
Management |
You have the product and the
challenge is how to get it into the hands of all
of those people who need it! First you have to convince
them that it is the best choice that they can make
- and you need to do it within a budget. Then, establish
where to go to get the word out to your target market.
Finally, create the marketing pieces and move forward
towards a successful conclusion. Test your understanding
and application of the marketing process against
your peers as you handle a unique marketing management
case situation. |
| Sports
& Entertainment Marketing |
The unique field of sports or
entertainment marketing brings a whole new element
to reaching your target market. Nobody has to go
to the ballet. Nobody has to attend a game. So how
do you set your event apart from all of the other
entertaining options available to consumers? Discover
what it takes to really make an impact and get your
message out into the marketplace. |
| Advertising
Campaign |
The first step in any advertising
campaign is to determine the target market. Once
you know who they are, then you can study their
habits to learn where, when and how to campaign.
Now get creative! |
| Sales Representative |
Do you have exceptional communication skills? Persuasive skills? Presentation
delivery? If you answered yes to all of these then chances are you are on your way to a successful
career in Sales. And sales of accounting or financial services are a hot area of career growth right
now! |
| National
Management Institute |
The National Management Institute
(NMI) gives you a forum to discuss critical issues
with business professionals and learn more about
the real challenges facing today's business leaders.
Also, through the NMI's Management Challenge you
have the opportunity to compete for top honors as
you hone your analytical skills, tackle a management
real-world case study, and present your solutions
to the business leader's that want to hear them
most! |
