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Sales
At the heart of any business transaction is the ability
to sell and the ability to close the deal. Understanding
product features and benefits, and also how to communicate
that to your target market, will make you a successful
sales professional.
| Event Name |
Event Category |
Preparation or Set–Up
Time |
Presentation Time |
Number of Participants |
Exam Required |
Prepared Report Required |
Outside Materials Allowed |
| Retail Management |
Business Simulation |
30 minutes |
15 minutes |
1 |
Yes |
No |
No |
| Sales Management Meeting |
Case Study |
1 hour |
15 minutes |
1 |
No |
No |
Yes |
| Sales Representative |
Prepared Business Presentation |
None |
20 minutes |
1 |
No |
No |
Yes |
| Advertising Campaign |
Prepared Business Presentation |
None |
25 minutes |
1 to 3 |
No |
Yes |
Yes |
| Retail
Management |
What separates wholesaling from
retail management? Wholesalers are selling to informed,
repeat buyers. On the other hand, retailers must
continually attract new consumers by educating them
as to the benefits of the product. This creates
an entire list of challenges with regard to product
presentation, marketing and pricing. How do you
take your product to your target market and be successful
as a retailer? |
| Sales
Management Meeting |
As the leader of the group you
must always come in the door knowing your objective.
You have to know your product and the organization's
goals regarding the projected volume of production
and sales. It is critical that you believe in what
you sell and that you pass this enthusiasm on to
the members of your sales force. Now, get in there
and get your sales team moving! |
| Sales
Representative |
Do you have exceptional communication
skills? Persuasive skills? Presentation delivery?
If you answered yes to all of these then chances
are you are on your way to a successful career in
Sales. |
| Advertising
Campaign |
The first step in any advertising
campaign is to determine the target market. Once
you know who they are, then you can study their
habits to learn where, when and how to campaign.
Now get creative! |
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